01
Built it
14 education products, bootstrapped from a teacher's classroom in country Victoria. 1M+ downloads across 80+ countries, multiple exits, zero VC.
The Modern EdTech Roadmap
Your digital is stuck in 2018. The startups eating your lunch aren't.
A 6-week strategic engagement for education companies that need to modernise across mobile, web, AI, content and monetisation — all at once, all in service of the same roadmap. Run by someone who's built 14 of the startups you're competing with.
- App downloads
- 1M+
- Countries reached
- 80+
- Products built
- 14
- VC raised
- $0
The line in the sand
Most education companies are losing ground to startups built by operators.
The mobile app you've put off for three years. The AI features your competitors shipped last quarter. The pricing model that hasn't kept up with how schools actually buy. None of these get fixed by another deck. They get fixed by someone who's shipped each one of them before.
The old way
Hire a consultant who's never shipped one
- ✕A generalist or ex-school-leader writes a 60-slide digital strategy
- ✕Six months later, engineering is split, no product has shipped
- ✕A startup ships the thing your customers were waiting for
- ✕The board asks why the deck didn't turn into a product
The new way
Hire someone who's built it, taught it, and shipped it
- →An operator runs your team through the 5A Method in 6 weeks
- →The output is a build-vs-buy roadmap engineers can ship from — across mobile, web, AI and monetisation
- →Every feature is user-tested before a sprint is committed
- →Adoption and pricing are designed in, not bolted on
Five-minute test: tell me what's broken and I'll tell you whether it gets fixed in 6 weeks.
Who you'd be working with
Built it. Taught it. Shipped it across the stack.
The intersection of deep teacher knowledge, shipped product across mobile / web / AI, and a real customer base inside schools is essentially one person globally. That's the unfair advantage your roadmap inherits.
02
Taught it
Was a PE teacher. Has trained thousands of teachers in 35+ countries. Knows what teachers click, what they ignore, and why most edtech onboarding flops.
03
Shipped across the stack
iOS, Android, web, AI generation, community platforms, paid memberships, conferences. Not theory — every layer of the modern edtech stack has been shipped in production and is generating revenue today.
The methodology
The 5A Method
Five questions that hold whether the modernisation is mobile, web, AI, content or all four at once. This is the framework I run inside every engagement — taught publicly so prospects can self-educate before we ever talk.
Video coming
Drop the 18–25 min walkthrough into /public/method.mp4 or replace with a YouTube embed.
A1 Step 1
Audit
Where are your users losing time, energy or confidence right now?
Most companies start by asking "where can we add a new feature?" That's the wrong question. Ask "where are users losing time, energy or confidence right now?" — that's where modernisation earns its keep. Map the workflow including what happens outside your product.
A2 Step 2
Anchor
What structure must the product respect to be useful in a classroom?
Free-form software is the wrong shape for education. Outputs need to be anchored in curriculum, standards, year level and the school's scope and sequence — whether that output is an AI generation, a mobile screen, a piece of content, or a pricing tier. Anchoring isn't a setting; it's an architecture.
A3 Step 3
Architect
Build, buy, or wrap?
The architecture decision is where most education companies waste 12 months. The build / buy / wrap matrix depends on the workflow stage, the user's tolerance for error, and the regulatory surface — student data, privacy, age-gating — and it applies to every layer, not just AI.
A4 Step 4
Adopt
How do users find, trust, and use the new thing?
The hardest part of edtech is not building the thing. It's getting teachers to adopt the thing. This is the stage generalist consultants skip — and the stage that decides whether any modernisation, AI or otherwise, pays off.
A5 Step 5
Amplify
Free the front. Charge the back.
The right monetisation pattern in education isn't "premium feature behind paywall." It's free experience, paid persistence — let users feel the value, charge for the workflow that lets them save, share, manage and reuse, at the school or district level.
- → One page per step, with worked examples across mobile, AI and monetisation
- → The build / buy / wrap matrix for every modernisation lane
- → The teacher-adoption checklist I run for every client
- → The freemium-to-paid pattern that works in education
The engagement
The Modern EdTech Roadmap
6 weeks. Fixed scope. Fixed price. Built by an operator, not bolted together by a consultant.
Standard engagement
AUD $35,000
≈ USD $23,000 · 50% on signing, 50% week 3
Enterprise scope
From AUD $65,000
Multi-product, international rollout, larger orgs
Wk 1
Wk 2
Wk 3
Wk 4
Wk 5
Wk 6
Audit
Anchor
Architect
Adopt
Amplify
- Diagnostic A user-workflow audit of where time, energy and confidence are being lost — inside and around your product, and inside the schools that buy it.
- Anchor doc Modernisation opportunities — mobile, web, AI, content — mapped to your product, your market, and the curriculum it serves.
- Roadmap A prioritised build / buy / wrap roadmap covering mobile, web, AI and content, with technical architecture notes and a 6–12 month build sequence.
- UX patterns User-validated UX patterns for the top 3 features, drawn from real interviews and sessions run during the engagement.
- Adoption An in-product surfacing, onboarding and change-management plan for your existing customer base — the unglamorous step that decides if any of this lands.
- Monetisation Pricing model, packaging and freemium-to-paid path designed for how schools actually buy.
- Board read A 60-minute board-ready presentation delivered alongside your leadership team.
Format: 1 × 90-min kick-off, 4 × weekly working sessions, 1 × 60-min readout. Shared workspace, Loom updates, Slack channel for the duration. 2–4 people on the client side. The menu inside each week flexes to where your modernisation gap actually is.
Who this is for
Built for education orgs whose buyers are real teachers.
Sharpest fit is PE, HPE, sport and health education — where the credibility stack is unmatched. Adjacent fits work too: any education company where the buyer is a teacher, the product is one they're already trying to use, and the digital experience is overdue.
Tier 1
PE / HPE / sport associations
ACHPER, AfPE, SHAPE America, PHE Canada, PE-Asia, and national governing bodies with coach-education arms.
Tier 1
PE / health / sport publishers
Human Kinetics and peers. Sport-science and fitness-education companies with teacher- or coach-facing products.
Tier 2
K-12 with health / PE lines
Broader edtech companies with PE, health, or wellbeing product lines that need AI strategy rooted in classroom reality.
Tier 2
Education conferences & universities
Conference organisers wanting AI extensions; university HPE departments moving to hybrid or online delivery.
Honest disqualifier: if you're pre-revenue, have no customers yet, or sit outside the PE / HPE / sport-and-health adjacency, this isn't the right time. Come back when you have an existing customer base to modernise toward — that's when the 5A Method earns its keep.
Track record
Fifteen years operating, bootstrapped from a classroom.
Reach
1M+
App downloads across the product portfolio
Geography
80+
Countries with active users
Teachers trained
35+
Countries delivered in person to teachers
Product portfolio
- ▸ConnectedPE — AI-powered PE platform, 14-resource library, curriculum-anchored generation. The flagship.
- ▸PE Games — AI lesson generation, scaled to classrooms globally.
- ▸Fitness Tests — used by 33+ schools, 20,000+ students.
- ▸Balance It, Replay It, Easy Portfolio, Easy Rubric, Jump It… 14 products total, multiple exits.
Beyond product
- ▸Founder of ConnectedPE Conference — the world's largest PE-specific event.
- ▸The PE Geek blog and podcast, since 2008 — the origin platform that built the audience.
- ▸Workshops in 35+ countries — every product decision is shaped by what teachers actually said in those rooms.
- ▸Multiple exits, zero VC, no board.
Frequently asked
Common questions, answered straight.
If yours isn't here, ask it on the call.
What's the difference between this and a generic edtech consultancy? +
Generic edtech consultancies write decks for whoever signs the cheque. They've never built a teacher-facing product, never delivered a workshop to teachers, and don't know why most edtech onboarding flops. The 5A Method is a builder's framework, not a strategist's — every recommendation is shaped by having shipped the same thing before, not researched it.
Is this only about AI? Our gap is more like mobile / web / pricing. +
No, and you're a stronger fit than the AI-panic crowd. AI is one of several modernisation tracks the roadmap covers — mobile, web stack, content, monetisation and adoption are all in scope. If your digital is stuck and you don't even know what to call the gap yet, that's exactly what week 1 of the engagement is for.
Do you work with companies outside PE / HPE? +
Yes — adjacent education companies whose buyers are teachers are a strong fit. PE / HPE is where the credibility stack is unmatched, but the method generalises wherever teacher adoption is the hard part. If you're in K-12, publishing, or association-side education, talk to me.
What if we just need a quick review, not a full roadmap? +
There's a smaller 3-week diagnostic at AUD $15K available on request. It's not the main offer because most orgs need the full roadmap, but it's a sensible way in if you want to test fit before committing to six weeks. Mention it on the scoping call.
What if we're not sure we have budget? +
Then start with the 5A Method PDF and the LinkedIn content. They're free, they teach the framework in full, and they're enough to either (a) build the business case internally or (b) decide this isn't the right time. No call needed.
Do you take equity instead of cash? +
No. The offer is fixed-price for a reason — it forces tight scope, protects margin, and means the engagement ends on a deliverable, not a relationship.
Will you sign an NDA? +
Yes. Standard practice from the scoping call onward.
If your digital is falling behind
…this is the plan to catch up.
The qualifying form takes 4 minutes. I'll review it personally, and within 48 hours either send a calendar link for a 30-minute scoping call or point you to better-fit resources.
- ▸ 30-minute scoping call, free
- ▸ A one-page proposal within 48 hours of the call
- ▸ Signed agreement + 50% deposit → kick-off scheduled
- ▸ Max 4 engagements at any one time