EdTech Consulting
Navigate the future of education technology with someone who built it.
I've built and scaled education products to 1M+ downloads across 80+ countries, delivered workshops globally, and bootstrapped multiple revenue streams. Now I'm making that experience available to companies navigating digital transformation.
App Downloads
Years Building EdTech
Bootstrapped Growth
From classroom teacher to global EdTech pioneer
In 2008, a student in my PE class in country Victoria, Australia called me a "PE Geek." It was meant as a joke. I turned it into a global brand.
What started as a blog documenting how I used technology in the gym has grown into a portfolio of education products used by teachers in 80+ countries, a suite of mobile apps with over a million downloads, an international conference platform, a long-running podcast, and a consulting practice that has taken me to 35+ countries delivering workshops to thousands of educators.
Along the way, I've built and shipped multiple software products across iOS, Android, and web — from single-purpose utility apps to full SaaS platforms with AI capabilities. Some became category leaders. Some were acquired. All of them taught me what actually works when you're building technology for educators.
I've also built the business systems around those products: automated webinar funnels, content marketing engines, recurring revenue models, international distribution, and community-driven growth strategies. I didn't raise a dollar of venture capital. Every dollar of growth came from understanding what teachers actually need and delivering it.
Now, I'm making that experience available to education and PE companies who are navigating their own digital transformation.
Consulting Services
How I can help your education business.
Whether you're digitising for the first time or scaling what's already working, I've been where you're going.
EdTech Product Strategy
I'll assess your product through the lens of someone who's built and scaled education products globally, shipping them to teachers in 80+ countries. I'll tell you in 5 minutes if it'll land in a classroom.
- ▪Product-market fit assessment for education
- ▪Teacher adoption strategy & UX review
- ▪Mobile app strategy (iOS/Android for educators)
- ▪AI integration roadmap for education tools
- ▪Pricing & packaging for school markets
Digital Transformation for Education Businesses
You have a traditional education business — workshops, print resources, face-to-face PD. I'll help you build the digital infrastructure to scale beyond physical constraints.
- ▪Digital product development roadmap
- ▪From in-person to online/hybrid delivery models
- ▪Automated webinar & content funnel design
- ▪Membership & subscription model architecture
- ▪Technology stack selection & implementation
Go-To-Market for Teacher-Facing Products
Teachers are the most underserved and misjudged market in tech. I know how they discover, evaluate, and adopt new tools — because I've been one and I've sold to thousands.
- ▪Teacher acquisition & marketing strategy
- ▪Community-driven growth playbooks
- ▪Conference & workshop distribution strategy
- ▪Content marketing for education brands
- ▪International market entry (PE/Education)
AI in Education — Practical Implementation
Not theory. Not hype. Practical, teacher-tested AI implementation. I've already deployed AI lesson planning, content generation, and resource automation at scale.
- ▪AI opportunity assessment for your product
- ▪Practical AI feature design for educators
- ▪Content automation & generation pipelines
- ▪AI safety & appropriateness in education
- ▪Hands-on implementation guidance
The Journey
15+ years of building, learning, and scaling EdTech
Started documenting PE + technology on a blog
Before social media dominated, built an audience through consistent, valuable content. Established "The PE Geek" as a recognized voice in PE technology.
Launched first mobile apps on iOS
Entered the App Store when mobile was new territory for educators. Built Fitness Tests, Balance It, Jump It, and more — learning mobile product development from scratch.
Balance It hits global adoption, workshops span 30+ countries
Products found product-market fit organically. Balance It became a category-defining app. Workshop demand grew internationally — from school districts to international conferences.
Built membership community + automated webinar funnels
Shifted from one-off products to recurring revenue. Created automated webinar funnels driving membership growth. Built on-demand professional development platform.
Launched ConnectedPE platform + global conference
Evolved from apps to a full SaaS platform. Founded the ConnectedPE conference — now the world's largest PE-focused professional event.
Pioneered AI-powered lesson planning + content generation
Integrated AI capabilities into PE Games and ConnectedPE. Implemented automated resource creation, AI lesson planning, and intelligent content delivery at scale.
Helping education businesses navigate the same transformation
Now offering the accumulated knowledge from 15+ years of building, failing, learning, and scaling in EdTech — to companies ready to make the leap.
Track Record
Built, shipped, and scaled — not just theorised.
These aren't hypotheticals. These are products I've personally designed, built, marketed, and supported at scale.
Million-Download App Portfolio
Created a suite of mobile apps for physical education — surpassing 1,000,000 downloads across iOS and Android, used in 80+ countries for over a decade.
35+ Country Workshop Circuit
Delivered hands-on technology workshops to thousands of PE teachers across 35+ countries — from Hong Kong to the Middle East to North America. Sustained global demand for 15+ years.
AI-Powered Education Platform
Built ConnectedPE — an AI-powered platform featuring automated lesson planning, resource generation, and community tools. Pioneering what's next in PE teaching technology.
Multiple Successful EdTech Exits
Built and exited several consumer EdTech products across iOS, Android, and web platforms. Navigated the full product lifecycle from concept to successful acquisition — understanding what makes EdTech products attractive to investors and acquirers.
Multiple Revenue Streams — Zero VC
Built diverse revenue streams across global workshops, SaaS products, mobile apps, and membership communities — all bootstrapped. Multiple automated marketing systems running simultaneously.
World's Largest PE Conference
Founded and grew ConnectedPE into the world's largest event dedicated to physical education professionals — bringing together speakers and educators from around the globe.
Who This Is For
I work best with companies at an inflection point.
If any of these sound like you, we should talk.
Traditional Education Companies
You've been successful with in-person training, print resources, or face-to-face services. Now you need a digital strategy that doesn't dilute what made you great.
EdTech Startups
You're building a product for teachers or schools and need someone who deeply understands the market — not just the technology. I can tell you what teachers actually want.
PE, Sport & Health Companies
You operate in physical education, sport science, fitness, or health education and want to modernise your tools, content delivery, or community.
Educational Publishers & Content Creators
You create educational content and need to evolve from static resources to interactive, AI-enhanced, digitally-delivered products.
Conference & Event Organisers
You run education conferences or PD events and want to add virtual/hybrid capabilities, community platforms, or year-round engagement.
International Education Organisations
You're expanding into new markets and need guidance on localisation, international distribution, and cross-cultural education technology adoption.
Get Started
Let's talk about where you're going.
Book a free 30-minute discovery call to discuss your challenges and explore how I can help. No pitch, no pressure — just an honest conversation about your business.
Available for consultations year-round. Response within 48 hours guaranteed.